There's good news here.
Raising confident, creative, and well-adjusted kids in a new era full of uncharted challenges is not out of reach. Steady On is a new brand which exists to stand alongside balance-seeking parents, advocating for the wellbeing of everyday kids. We exist in intentionality to serve unique families in their journeys toward bedtime and beyond.
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Keep scrolling to see what we’ve learned and what we’re working on!
Did you know..
Nearly half of the world’s toys are in America? Despite making up just over 3% of the global population of children, American kids consume 40% of the world’s toys!
Here's the thing..
Children who are more
involved in consumer culture:
report psychosomatic
complaints more often
have lower
self esteem
are more prone to struggle with anxiety and depression
How did we get here?
These negative effects break our hearts for our littlest lives. Obviously, these results were never a planned part of this generation’s childhood, so what is it exactly that has caused these struggles amongst so many American kids?
It all begins with one thing..
So what??
Do these things really matter? Is this just a new reality of life for a new generation? Maybe, but now that generations of children are being socialized in consumer cultures, we begin to face the reality of drastically shortened childhoods for the youngest ones who are experiencing this era of life. Today’s kids might scarcely remember a time when they were not only operating as consumers, but also experiencing the consequences of it.
Steady on is a brand that seeks to exist in order to not only inform, but more importantly to stand beside parents in the taking of these small intentional steps toward imperfect growth.
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Fighting against the early presentation of consumer culture within many lines of toys, Steady On seeks to advocate for the innocence of kids.
By presenting enriching content and materials based in the research of child psychology, product design, and the adaptation of the current state of childhood, this new brand and its culture will partner with families to advocate for the experience of a more wholesome and growth-filled childhood.
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More than a product line, Steady On exists for those knee-deep in the pursuit of raising curious, creative, and empathetic kids who will one day become the
level-headed and passionate difference-makers that the world craves.
